WELCOME TO SACRD
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On one of the many Zoom calls that now fill my days, I was met with a simple question that I didn’t have a definitive answer for. Why SACRD and why the spelling?
I knew I’d been called to the name and that I had a clear, albeit abstract idea of what it meant — and up until this point that was really enough for me.
Three years prior to this call and it’s big question, another brainstorming session among friends for a new platform yielded that name. The (still amazing and necessary) platform never materialized but I was married to SACRD.
Fast forward to the great reckoning that is 2020. I don’t know about yall but my year kicked off in the way that it intended to finish — extreme highs and extreme lows. January brought my 30th birthday and a gentle but swift lay-off at my former employer. After celebrating my solar return for weeks, I took one gloomy day in February to grieve all of the rejections, the “failures”, the hard lessons and the endings that had taken place in the past few years. That night, as if a cosmic gifting for creating the space to process and let go, I received an intense message revealing that a focus on Black-owned retail was my next path. The next day I woke up with vigor, graciously asked my friends if anyone else felt tied to the name & when they freely let it go, I got to work.
Months later, after many starts and stops, a whole entire pandemic and moments of “the world is legit ending, is this even worth it?” my dreams began to morph into reality. In what seemed like a flash of genius, several ideas, thoughts, concepts that had been floating in my head for months came together.
Here’s a confession that directly ties into where I’m going with this.
I don’t love the term Black Lives Matter.
It feels obvious - like something we should never ever have to say much less go back and forth with folk about. Let me be clear — I love and appreciate the movement. However, it feels really ridiculous that we have to shout, wear, write, and post this term just to somehow validate the notion and remind people who claim to know this already but whose actions reveal the opposite truth.
Here’s where it all clicks.
Black lives don’t just matter — they’re sacred. Our love, our work, our self-care, our buying power, our pursuit of happiness, our perspective and even our mundane day-to-day lives are just as sacred as anyone else’s.
Although this is a shopping website, that’s really only because that’s my wheelhouse, but the intention behind it is way grander than buying your next product.
It’s the dream behind the brand. The stories. The work. The seed that hearing about another woman’s path to entrepreneurship can plant. It’s about the experience, the self-care and indulgence. It’s about the fact that we deserve all of the good things this world has to offer.
I want to celebrate our divinity. I want to remind us that we’re inherently luxurious and that we’re just as entitled to the finer things in life, whatever we deem them to be.
And as far as the spelling goes? I’m Black on both sides and sometimes we like to switch up a spelling real quick without further explanation.
Welcome. Thank you for being here. Let’s shop, share and build together. You deserve.
With Love & Light
Dominique
In This Post:
High-Slit Motion Dress
$520 | Sisiano via The Folklore
No One Ever Really Dies Ring Set
$22 | Beads by Aree