Refresh Your Fall Beauty Routine With Sephora’s ‘Black-Owned Beauty Set’
We all love a good beauty box, filled to the brim with an array of goodies just waiting to be used until the last sample-sized drop. So, imagine our pure joy when Sephora debuted their Black-Owned Beauty Box as a part of their best-selling ‘Favorites’ series.
Featuring some of the must-have products we haven’t been able to try yet (looking at you Bread Beauty) we legit can’t wait to get our hands on it.
What’s even better than Black-owned beauty at your fingertips? Beauty that gives back, of course. Sephora was the first retailer to commit to dedicating at least 15% of their shelf space to Black brands in partnership with The 15% Pledge, a 501(c)(3) nonprofit advocacy organization urging major retailers to commit 15 percent of their purchasing power to Black-owned businesses. Now, they’ve promised to donate $20 of each purchase back to The 15% Pledge to keep their efforts going.
“We recognize the importance of supporting our BIPOC founders and have done a lot of work across our entire organization to ensure brands have the support they need to succeed at Sephora,” Priya Venkatesh, SVP of Merchandising, Skincare and Hair at Sephora, told The New York Post. “Providing opportunities for BIPOC brands is long overdue and we take our responsibility in this work and the time it takes to successfully launch a brand seriously.”
In short, purchasing this box is going to make you look and feel good. Almost convinced? Check out what exactly you’ll get in the box below.
Here’s What’s Inside
Adwoa Beauty Baomint Deep Conditioning Treatment ($15 - $36): A treatment that penetrates into the hair shaft to moisturize and condition dry, parched, textured hair.
Pat McGrath Labs ‘Omi’ MatteTrance Lipstick ($38): A richly pigmented lipstick that adorns the lips in a veil of lightweight color for a modern, matte finish.
Shani Darden Skin Care Retinol Reform ($30 - $88): A retinol and lactic acid serum that improves the look of blemishes, dark spots and lines and wrinkles for glowing, youthful-looking skin.
FENTY Beauty by Rihanna Full Frontal Volume, Lift & Curl Mascara ($24): A multipurpose mascara designed to expose every lash, featuring an exclusive flat-to-flat brush that instantly volumizes, lifts, lengthens and curls.
Fenty Skin Total Cleans’r Remove-It-All Cleanser ($25): A two-in-one cleanser and makeup remover that provides a “delicious deep clean you deserve,” along with a creamy lather that removes dirt, oil and longwear makeup without stripping the skin.
Bread Beauty Supply Hair Oil Everyday Gloss ($14 - $24): A silicone-free oil blend for everyday, multi-way use that’s delicately silk and enriched with kakadu plum for curls that feel glossy, soft and smooth.
Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask ($38): A weekly, clinically tested mask that strengthens damaged hair and helps prevent future damage.
The new discovery box comes on the heels of the beauty retailer’s ‘Black Beauty is Beauty’ campaign — a gorgeous short film and tribute to the contributions of Black beauty.
If you’re a Black person in America (or anywhere in the world really), you know all too well what it’s like to have your customs shunned, later adopted, and then widely praised. We’ve seen it time and time again, which is why the campaign and it’s clear messaging on where popular beauty trends come from is so important.
Check out the short film below:
Want More Beauty Goodies? Shop The Products On Our Radar Below:
PATTERN
Edge Control
$12 | PATTERN by Tracee Ellis Ross
Blue Tansy Reparative Mask
$36 | adwoa beauty
Faded Serum for Dark Spots & Discoloration
$36 | Topicals
ROOT REFRESH Micellar Rinse w/ ACV
$31 | Sunday II Sunday
Milk Marvel Dark Spot Serum
$68 | EADEM
Brightening Dark Spot Serum
$58 | Hyper Skin
Adjustable Slap | Satin-Lined Cap
$20 | Grace Eleyae
Cuffing Season Candle
$38 | FORVR Mood
The SACRD team is dedicated to creating the ultimate #buyBlack experience for you. Every product that we feature is selected with this in mind. Items you purchase through our links may earn us a commission. Our editorial team operates independently and will only recommend products we truly love.
